How Business Architecture and Customer Experience Design Work Together

Krishan Jogia and Fran Mether

Krishan is the Managing Director of the strategic advisory firm Evolve & Amplify and specializes in the areas of business strategy, architecture, portfolio management, and design thinking. Krishan’s passion is to help senior executives articulate their business motivation and to use this as an anchor to define strategies and target operating models. Krishan draws upon his expertise in portfolio investment management to ensure these strategies are executable and can deliver the tangible change required to achieve business transformation. Krishan holds an Executive Graduate Certificate in Business Administration through the Queensland University of Technology and is a Certified Business Architect® under the Business Architecture Guild^®.

Fran is a Principal Consultant at Evolve & Amplify where she heads up the Research, Design, and Innovation Practice. Fran brings together a unique blend of human-centered design and business architecture to provide practical and executable strategic advice. Fran has worked for over 20 years in various design roles across sectors such as retail, mining, technology, manufacturing, and government. Fran built her career foundations in Industrial Design, is a certified UX practitioner from Nielsen Norman Group, and has completed studies in Service Design, Design Thinking, and Business Architecture. Fran is passionate about helping organizations navigate through complexity by understanding their customer needs, aligning to business goals to innovate and improve the way in which they deliver their services. Fran’s passion for business combined with her facilitation and design thinking skills allow her to build out views of the business that provide insights and guide executive teams on where they need to invest to drive the business to a desired future state.

How Business Architecture and Customer Experience Design Work Together

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Krishan Jogia and Fran Mether