Experience Design

Outside-In, Inside-Out: How Customer Experience Design and Business Architecture Work Together

This installment of StraightTalk focuses on the topic of customer experience design and explores what it is, why it is important, and how it fits hand-in-hand with business architecture.
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customer journey representation

Customer Journey & Business Architecture Alignment

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How Business Architecture and Customer Experience Design Work Together

Krishan Jogia and Fran Mether of Evolve & Amplify, a problem-solving advisory firm, share their unique perspectives with Whynde Kuehn on customer experience (CX) design with an emphasis on the nexus between business architecture and CX.

Practical Business Architecture

A short talk by business architecture industry thought leader Whynde Kuehn given at the Intersection20 conference on why and how can business architecture be leveraged within an enterprise design context.

The Composable Business: Business Architecture as an Organization’s Common Business Components

What’s a composable business? Composable means modularity. This installment of StraightTalk describes why modularity is beneficial to organizations and how business architecture serves as THE common, reusable business components for an organization.
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Network diagram showing enabling capabilities connections with products and applications

Products As Seen Through the Business Architecture Lens

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Overcoming Cognitive Dissonance: Crucial Business Architecture Topics for Bridge Building

There are topics that can make us scratch our business architecture heads. This installment of StraightTalk explores a few of them with the intent of creating clarity and understanding so that we can come together and move forward.
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Funnel shaped diagram illustrating value stream and capability impact analysis

Scoping Initiatives From An Enterprise Perspective With Business Architecture

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Four quadrants showing how business architecture can reduce siloed mindsets and increase productivity in the organization

How Business Architecture Breaks Down And Bridges Silos

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Strategy to execution chevron with customer journey overlay

Untangling Customer Journeys, Architecture and Process Within Strategy Execution Context

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