Resource Library

This article discusses four often confused organizational views: customer journeys, value chains, value streams, and business processes. On the surface, each of these business artifacts may appear to have some similar elements, such as the business vocabulary they use or the fact that they represent some concept of “flow.” However, as this article clarifies, all four views differ in both intention and representation and thus should be clearly differentiated from each other.

This article provides an overview of the benefits and integration points between customer experience design and business architecture, two mutually beneficial disciplines, both critical to customer centricity and transformation.

This article overviews a success story from a global apparel firm which leveraged business architecture to inform product management decision-making.

The way we interact with business is changing, from online to offline. Organizations are going through fundamental upheaval. At the heart of this change is the business architect. This article, appearing in CIO online, IDG Communications leading business technology magazine, summarizes a white paper by Mike Clark and Whynde Kuehn with the same title.

Industry thought leaders Whynde Kuehn and William Ulrich teamed up to create a four-part series highlighting business architecture’s role as a critical enabler of organizations to effectively operate, transform, and compete. This is part four (with Ulrich as primary author) and focuses on the role of business architecture's role in establishing a cognitive enterprise.

Industry thought leaders Whynde Kuehn and William Ulrich teamed up to create a four-part series highlighting business architecture’s role as a critical enabler of organizations to effectively operate, transform, and compete. This is part three (with Kuehn as primary author) and focuses on the critical role business architecture plays in digital transformation.

In this white paper, industry thought leaders Mike Clark and Whynde Kuehn establish a blueprint for the evolution of business architecture and the business architect role for business architecture practitioners, for organizations, and for the business architecture discipline overall. Original Publish Date: 3 July 2017

Industry thought leaders Whynde Kuehn and William Ulrich teamed up to create a four-part series highlighting business architecture’s role as a critical enabler of organizations to effectively operate, transform, and compete. This is part two (with Kuehn as primary author) and focuses on how business architecture can be leveraged to drive and deploy innovation.