Business Architecture and the Strategy Journey: A Fireside Chat With Julie Choo (Audio Version)

Whynde Kuehn is the Founder and Managing Director of S2E Transformation Inc., and a long-time business architecture pioneer, practitioner, mentor, educator, author, recognized global thought leader, and community builder. She is a Co-founder, Board Member, Editorial Board Chair and Academic Chair of the Business Architecture Guild®. She is also a Co-Founder and Partner of Business Architecture Associates, a Senior Consultant with Cutter Consortium and a Fellow with the Institute for Digital Transformation.

Julie Choo is author of the book, THE STRATEGY JOURNEY (2020), creator of THE STRATEGY JOURNEY Framework, and founder of the Stratability Academy. She has spent over 20 years as a strategist and practitioner of business analysis and business architecture, moving from data analytics and software engineering, into product and service design, portfolio management, and M&A, before venturing into entrepreneurship and support tech start-ups. She has held several strategic positions, including Chief of Staff, Head of Business Architecture, Sales Productivity, Emerging Markets Business Architect, and Strategic Advisor, responsible for advising the C-Suite at financial institutions and tech companies, including General Electric, Barclays, Deutsche Bank, and HSBC.

Business Architecture and the Strategy Journey: A Fireside Chat With Julie Choo (Audio Version)

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