Business Architecture: Setting the Record Straight

Whynde Kuehn is the Founder and Managing Director of S2E Transformation Inc., and a long-time business architecture pioneer, practitioner, mentor, educator, author, recognized global thought leader and community builder. She is a Co-founder, Board Member, Editorial Board Chair and Academic Chair of the Business Architecture Guild®. She is also a Co-Founder and Partner of Business Architecture Associates, a Senior Consultant with Cutter Consortium and a Fellow with the Institute for Digital Transformation.

William Ulrich is President of TSG, Inc., President, Business Architecture Guild,® Cutter Consortium Fellow, and Business Architecture Associates (BAA) Partner. Bill mentors major corporations and government agencies worldwide, helping enable strategy realization and business/IT transformation via business architecture. He is author/coauthor of three seminal books: Business Architecture: The Art and Practice of Business Transformation, Information Systems Transformation: Architecture-Driven Modernization Case Studies, and Legacy Systems: Transformation Strategies. Bill helped coalesce disparate forces and disciplines to move business architecture from an art to a science, driving mobilization of the Guild’s global business architecture community. He co-chairs OMG’s Architecture-Driven Modernization Task Force and is a Certified Business Architect (CBA).®

Business Architecture: Setting the Record Straight

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