Building a Case for Business Architecture

Published

20 November 2016

Updated

15 January 2021

Business architecture teams often struggle to articulate the value of business architecture. This article provides guidance on how to develop a case for business architecture and communicate its value to an organization.

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Whynde Kuehn is the Founder and Managing Director of S2E Transformation Inc., and a long-time business architecture pioneer, practitioner, mentor, educator, author, recognized global thought leader and community builder. She is Co-founder, Vice President, and Academic Chair of the Business Architecture Guild®. She is also a Co-Founder and Principal Instructor of Business Architecture Associates, a Fellow with the Institute for Digital Transformation, a member of the Fast Company Executive Board, chair of the Women In Architecture global initiative, and author of the book Strategy to Reality.

Building a Case for Business Architecture

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