Expand & Refine Knowledgebase

Business Architecture for Superior CX Design

This on-demand webinar reveals how, through the combination of business architecture and customer experience design, organizations can gain more insight into where and how to align and transform their business models so they can focus on the ongoing needs of their customers while driving organizational efficiencies.

This webinar is published by Cutter Consortium and was selected as one of the Top Intriguing Business & Enterprise Architecture Articles / Videos for 2018.

Video

Business Architecture: The Gateway to Transforming an Organization Into an Agile Enterprise

15 September 2018

This white paper by business architecture industry leaders Whynde Kuehn and William Ulrich illustrates how business architecture can be a gateway for an organization to transform itself into an agile enterprise.

Article

Leaving a Legacy: How to Deal With Legacy Business Architecture Challenges

16 July 2018

This installment of StraightTalk focuses on how to deal with legacy business architecture challenges (a.k.a. you realize the business architecture knowledgebase you built is not quite right). This is a common situation for business architecture teams which have been at this for awhile—though there are important lessons to heed here for new teams as well.

StraightTalk Post

How to Deal With Strategy Challenges: Bad Strategy, Non-Strategy, No Strategy

02 July 2018

This post will focus on how to deal with strategy challenges. While there are many common challenges in this space, since we are StraighTalkin’ here, we’ll just lay out some of biggies and then get right to the point on how to deal.

StraightTalk Post

Icon showing hand at chalk board diagram

Being on the SAFe Side: How Business Architecture and Agile Fit Together

07 May 2018

This installment gives the straight talk on what all of this agile stuff means and how business architecture can help.

StraightTalk Post

Icon showing hand holding artist's palette with paints

The Canvas Awaits — How Business Models and Business Architecture Fit Together

16 April 2018

Get ready for some StraightTalk on a topic we all love: business models. In this installment, we talk about what they are and how they are BFF (Best Friends Forever) with business architecture.

StraightTalk Post

Business Architecture In Action For Product Management — How Business Architecture Enables Better Product Investment, Planning and Solutions

19 March 2018

In this installment of StraightTalk, we take a look at business architecture in action for common business scenarios, this time with a focus on product management.

StraightTalk Post

Two hands holding note pad pages representing left and right hemispheres of brain

Left Brain Meet Right Brain—The Connection Between Business Architecture and Customer Experience

20 November 2017

Get ready for a great StraightTalk installment. In this installment, we explore a topic that everyone wants to know about in this age of organizational transformation — customer experience.

StraightTalk Post

5-Minutes with Mike Clark: The Connection Between Business Architecture and Customer Experience

Whynde Kuehn interviews customer experience (CX) guru Mike Clark on the interconnectedness of business architecture and CX.

Podcast

Untangling Customer Journeys, Value Chains, Value Streams, and Business Processes

07 November 2017

This article discusses four often confused organizational views: customer journeys, value chains, value streams, and business processes. On the surface, each of these business artifacts may appear to have some similar elements, such as the business vocabulary they use or the fact that they represent some concept of “flow.” However, as this article clarifies, all four views differ in both intention and representation and thus should be clearly differentiated from each other.

Article