ALIGNMENT

5-Minutes with Mike Clark: The Connection Between Business Architecture and Customer Experience

Whynde Kuehn interviews customer experience (CX) guru Mike Clark on the interconnectedness of business architecture and CX.
Podcast

Untangling Customer Journeys, Value Chains, Value Streams, and Business Processes

This article discusses four often confused organizational views: customer journeys, value chains, value streams, and business processes. On the surface, each of these business artifacts may appear to have some similar elements, such as the business vocabulary they use or the fact that they represent some concept of “flow.” However, as this article clarifies, all four views differ in both intention and representation and thus should be clearly differentiated from each other.
Article

BFF: Business Architecture + IT Architecture, Part 2 — How Business Architecture Drives IT Architecture Alignment and Transformation

This post is the second one in our two-part series exploring how business architecture and IT architecture really are BFF (Best Friends Forever).
StraightTalk Post

5-Minutes with William Ulrich: How Business Architecture Drives IT Architecture Alignment and Transformation

Whynde Kuehn interviews business architecture leader William Ulrich on how business and IT architecture relate in this StraightTalk podcast.
Podcast

BFF: Business Architecture + IT Architecture, Part 1 — How Business Architecture Fits Within the Context of Enterprise Architecture

We’ve been very business-focused in our StraightTalk so far—and intentionally so. But a business architect always has a foot in two different worlds: one as part of the business and the other as part of the enterprise architecture team. So, for the next two posts, we are going to focus on how business architecture relates to IT architecture, and we’ll see how these two really are BFF (Best Friends Forever). Business architecture provides the business context and direction, and IT architecture makes it real through automated solutions.
StraightTalk Post

5-Minutes with Mike Rosen: Understanding Enterprise and Business Architecture

Whynde Kuehn, founder of S2E Transformation, conducts a podcast interview with industry thought leader Mike Rosen on understanding enterprise and business architecture.
Podcast

Making the Customer Experience Real with Business Architecture

This article provides an overview of the benefits and integration points between customer experience design and business architecture, two mutually beneficial disciplines, both critical to customer centricity and transformation.
Article

Business Architecture In Action For Investment Decisions: How Business Architecture Facilitates Decision-Making for Project and Application Portfolio Management

Keeping with our theme of business architecture in action, this post focuses on how business architecture helps with analysis, rationalization and decision-making related to project investments (a.k.a. project portfolio management) and system applications (a.k.a application rationalization and application portfolio management).
StraightTalk Post

Business Architecture’s Role in Establishing the Cognitive Enterprise

Industry thought leaders Whynde Kuehn and William Ulrich teamed up to create a four-part series highlighting business architecture’s role as a critical enabler of organizations to effectively operate, transform, and compete. This is part four (with Ulrich as primary author) and focuses on the role of business architecture's role in establishing a cognitive enterprise.
Article

Leveraging Business Architecture to Drive and Deploy Innovation

Industry thought leaders Whynde Kuehn and William Ulrich teamed up to create a four-part series highlighting business architecture’s role as a critical enabler of organizations to effectively operate, transform, and compete. This is part two (with Kuehn as primary author) and focuses on how business architecture can be leveraged to drive and deploy innovation.
Article