Business Architecture: Lessons from the Trenches

Published

13 September 2017

Updated

15 January 2021

Published In

USAGE

This article overviews a success story from a global apparel firm which leveraged business architecture to inform product management decision-making.

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Whynde Kuehn is the Founder and Managing Director of S2E Transformation Inc., and a long-time business architecture pioneer, practitioner, mentor, educator, author, recognized global thought leader and community builder. She is Co-founder, Vice President, and Academic Chair of the Business Architecture Guild®. She is also a Co-Founder and Principal Instructor of Business Architecture Associates, a Fellow with the Institute for Digital Transformation, a member of the Fast Company Executive Board, chair of the Women In Architecture global initiative, and author of the book Strategy to Reality.