Effective Communication For Business Architecture Success
At a Glance
Program Description
Effective Communication For Business Architecture Success (EC) is a six-week hands-on program where you will gain the skills to have effective conversations that generate connection, garner trust, influence outcomes, and ultimately increase the value you bring as a business architect.
Business architecture leaders are vital in helping their organizations grow, transform, and ultimately succeed. Business architects unify people and connect the dots across organizational structures, products, and geographies. They turn strategy into reality. They design the organizations of tomorrow for value delivery, effectiveness, and agility. Business architects also encounter challenges along the way and are change agents to the most significant degree. Even the best and brightest may still hit a wall or see important ideas never catch fire. A key factor distinguishes a good business architect from a great business architect. What is that key factor? Effective communication.
During this program, you will learn the craft of effective conversations from an award-winning director, Tamara Park. After interviewing hundreds of leaders on five continents for television series and short films, Tamara has developed a story framework and conversation canvas. She will teach you how to have high-quality conversations that genuinely make a difference.
This one-of-a-kind program is tailored to the needs and realities of business architecture practice. It focuses on the most critical conversations in your role as business architect while equipping you with communication, leadership, and influence skills that will serve you well beyond the office. It will set you up to better understand what your leaders and team members most desire, what motivates them, where they are stuck, and how best you can come alongside them to turn strategy into reality. You will learn by doing in community with other high-caliber colleagues like yourself.
Benefits and Outcomes
As a result of the Effective Communication for Business Architecture Success program, you’ll be able to:
- Articulate a compelling elevator pitch on who you are as a business architect and the value you bring
- Pitch your ideas in a way that informs, inspires, and helps others see you as a trusted advisor
- Connect more deeply with others and humanize the positive impact of business architecture to ignite action
- Manage resistance and leverage conflict as a way to help you achieve your goals
- Socialize and scale success as a strategic and generous act
- Leverage the power of story to influence business outcomes and culture as well as to champion your business architecture practice through compelling stories
- Film stories on your smartphone to share the vision of business architecture, spotlight successes, and more
- Develop 10 leadership capacities that will enable you to more effectively communicate and connect with others – from the C-Suite to remote teams
Our program also provides you with an Authentic Leadership Self-Assessment at the beginning and an additional one at the end, enabling you to evaluate your learning on ten fundamental leadership capacities during the program.
Schedule
We are now accepting registration for the May 2024 program. Please stay tuned, as additional programs may be added throughout the year.
Effective Communication For Business Architecture Success (Com4BizArch)
| Start Date | End Date |
| 13 May 2024 | 21 June 2024 |
| 16 September 2024 | 26 October 2024 |
Who can best benefit from this program?
This program benefits anyone working in business architecture who must lead and influence others. The program prepares business architects to have a broad range of conversations, from articulating a target architecture for a strategy or transformation to building buy-in for the value of a business architecture practice.
Business architecture practitioners and business architecture leaders will find this program invaluable and other professionals working in strategy, strategic planning, transformation, product management, business design, business process, enterprise architecture, technology, business analysis, and other complementary roles.
How is the program designed?
We created Effective Communication For Business Architecture Success as a memorable and unique fusion between award-winning director Tamara Park and global business architecture expert Whynde Kuehn.
The six-week program focuses on the most critical conversations in your role as a business architecture leader while equipping you with communication, leadership, and persuasive skills that will serve you well outside of the office.
Each week we tackle a crucial conversation. We explore the mindsets you must embrace for that conversation to be effective. You will hone two human-centric leadership skill sets alongside each conversation to heighten your overall communication effectiveness.
During the final week, we examine practical ways you can scale your communication and relational skills to further the success of your business architecture practice within your company and beyond.
At the end of the six-week program, you will have honed your leadership skill sets for deep, empathetic listening and sharpened your pitch abilities for compelling, influential conversations with organizational leaders and your team. You'll have confidence when resolving discordant discussions and know how to bring the team together with successful collaborative communications.
This program is all about you and your success. We keep the group size cozy to maximize interaction among participants and with the facilitators.
You'll enjoy a balanced blend of expert teaching and practical application. Learning in small bites and by doing is most effective. The Biz Arch Mastery teaching methodology focuses on an iterative Learn-Reflect-Do-Share approach, which we co-create with participants.
What does the program include?
The Effective Communication for Business Architecture Success program includes:
- Six interactive sessions (live virtual and recorded for those unable to attend)
- Five customized conversation canvases
- Educational videos and resources for each topic
- A Resource Guide
- Two Authentic Leadership Self-Assessments
- Limited Time Special Bonus: One-hour Personal Coaching Session with Tamara Park ($300 USD value) available for participants who sign up before 21 July 2023.
Who leads this program?
This program is led by award-winning director and entrepreneur Tamara Park. Tamara excels in helping leaders, teams, and organizations increase their human and social capital and improve their bottom line. Her primary tools include story-craft + strategy + innovation.
How do individuals, teams and organizations transform for the better? What does it take to reimagine our work and personal lives during turbulent times? Why do confident leaders thrive – even in the harshest conditions? These questions have launched Tamara on learning journeys around the world. She has discovered that the power of STORY plays a vital role in unlocking these questions – and many more. Understanding others' stories – from their motivations to challenges – and maximizing your story can increase effectiveness and expand influence.
The Power of Story
Here is a glimpse of where the power of story has taken Tamara and what it enables her to accomplish:
- Cultivate Human-Centric Leadership Teamed with High-Tech Innovation — Whether it's uniting dispersed teams, creating more resilient leaders or innovating, Tamara delights in seeing people maximize their talents, develop their strengths and pull off audacious feats. Here are some highlights of Tamara's extensive background:
- Designed and executed training on a leadership story framework for:
- Hundreds of business and nonprofit leaders to increase revenue generation.
- European Union leaders working on counter-terrorism to heighten resilience.
- Global women leaders to expand their influence and social impact.
- Executive coaches to sharpen their own vocational journey.
- Led organizations through team building and mission alignment workshops.
- Worked with hundreds of diverse heroes across socio-economic, racial, and ethnic lines, immersing herself in different sectors, subjects, and societies. From investing in urban leaders for John Maxwell's EQUIP organization to working with rising celebrities for Halogen TV, she embraces the value of personalized learning to help others grow.
- Effectively uses a human-centric approach to designing patent-pending innovations (e.g., StoryNow App).
- Designed and executed training on a leadership story framework for:
- Craft Clear and Compelling Communication — Great ideas, products, and people stall when communication gets muddled. Tamara routinely conducts workshops and presentations for her global client base to overcome communication issues. Some highlights include:
- Thousands of hours in public speaking, facilitating, writing, developing award-winning TV and docuseries, creating curriculum, workshops, presentations, and marketing materials to activate and inspire others.
- She has developed a cache of content (including 45 nationally televised shows) and created a storytelling framework she has taught to hundreds of leaders. She helps others get their most important messages out in a way that sparks solidarity with their audience.
- Create a Culture Where Employees Thrive, and Problems Get Solved — Strategic listening leads to better solutions.
- Honed the art of well-crafted questions, deep listening, and swift and sustained trust after conducting over 500 interviews on five continents (from the Amazon to Zanzibar) for award-winning docu-series, television series, and other projects.
- Tamara is poised to understand the challenges leaders and teams face and the strengths they offer. She can create strategies to energize employees and boost innovation.
- Mentor, Coach, and Consult a Diverse Audience — Seeing others grow and thrive is one of Tamara's greatest joys. Tamara's deep experience includes:
- Leading teams, directing crews worldwide, coached volunteer leaders and mentored youth and adults. What has animated her leadership has been a desire to see people grow in their strengths and purpose and excel in their contribution and joy.
- Consulting on leadership, communications, and nonprofit and business initiatives.
- Working with diverse stakeholders from entrepreneurs in Cuba to survivors of sex trafficking, fashion designers in Brazil, to Parliament Members in Burundi. She has learned to meet people where they are and invite them into a bigger story to advance key aims.
Awards and Patents
- Tamara has received the following Telly Awards: StoryNow: Social Video, 2020; Startup Cuba: Cultural Series, 2018; Tainted Love TV Series, 2012; and Noble Exchange Latin America, 2011.
- Tamara has a utility patent (pending) for Innovation (video content collection and usage system and method, 2021) and is the author of Sacred Encounters from Rome to Jerusalem.
What do participants say about the program?
"I believe that one of the key ingredients for effective communication, authentic leadership and influence (with or without power) is empathy. The storytelling framework is a powerful tool that helps, not just to tell your story, but also comprehend business scenarios in a way that will equip you to provide more meaningful and empathetic business solutions. It is a privilege to be personally coached by a highly accomplished and inspirational leadership coach - Tamara Park, whose approach to nurturing the best version of myself while addressing key challenges is simply fulfilling."
– Esther Choudary, Certified Business Architect | Change Enabler
"A powerful communication framework that sets you up for success, combined with endless inspiration on leadership traits. Highly recommend the learning experience!"
– Juliane Berger, Head of Business Architecture
“I have had the incredible good fortune to experience a fantastic training program with one of the best trainers in storytelling. Tamara Park brings a wealth of knowledge and expertise in this field. I am very fortunate to have had the opportunity to join her Storytelling program. Tamara combines her real life stories with some excellent popular movie and advertising clips ( I loved the Ted Lasso clip).I have definitely increased both my strategic perspective and storytelling skills! The time spent in this program is well worth the investment to those Architects who want to develop their storytelling skills to make a bigger impact! Thanks Tamara."
– Michael Arulfo, CPM, CLP, CSPO
"I wanted to acknowledge the wonderful facilitation by Tamara Park in the course "Effective Communication for Business Architecture Success". You created a trusted space for the group to openly share our learnings and insights and celebrate our successes. I gained a lot from the collective wisdom and experiences from other business architects around the world and am grateful to have met such a talented and diverse group of individuals. The art of storytelling is such a powerful tool to have in your toolkit and one that I will continue to hone. Thanks to the CharterX team for supporting my continued professional growth.
Joy is a great word to describe this experience Tamara Park. Thank you for your guidance, insightful questions, thought provoking discussions, videos and exercises. I will definitely continue to apply your storytelling framework in my day to day. It has been a pleasure.. do keep in touch!"
– Yonna Tang
"Thank you for leading us through such an enlightening journey, Tamara Park. The best is yet to come!"
– Jason Sinclair
Are there any prerequisites for this program?
While there are no specific prerequisites to maximize the value of this program, it is ideal to have a foundational understanding of business architecture and some experience applying the discipline within an organization.
Can I cancel my participation?
We are confident you will find this program engaging and valuable for your career and personal growth, but we understand that life happens, and you may need to withdraw from the program in the event of an unforeseen circumstance. If you need to drop the program for any reason, please get in touch with us to discuss a prorated adjustment. Requests are evaluated on a case-by-case basis.