
Masterclass: Business Architecture Essentials For Enterprise Architects

What people are saying about Business Architecture Essentials with Whynde Kuehn
“A Masterclass Masterpiece...Thank you for breaking down business architecture so practically and enjoyably. You upgraded our mental operating systems.”
— Duke Mathebula
This masterclass demystifies the strategic discipline of business architecture comprehensively.
We discuss what business architecture is and is not and how it represents the business ecosystem, leveraging capabilities and value streams as the foundation. We explore the why of business architecture, including how organizations leverage it for value, practical business usage scenarios, and the importance of strategic positioning. We then discuss how business architecture relates to other teams and disciplines. We also discuss how organizations can establish and mature an internal business architecture practice and the steps needed to get started and succeed. The Business Architecture Essentials Masterclass includes approximately six hours of content, and is entirely complimentary.

A special thank you to Paul Kurchina, SAP Community Evangelist, Connector, Analyst, and Advisor, for making this masterclass possible and available for everyone!

About the Instructor
Whynde Kuehn is recognized globally as a highly sought-after pioneer and thought leader in business architecture, with a distinguished track record of creating successful strategic business architecture teams worldwide. She has worked with an extensive array of organizations to build their capacity for end-to-end strategy execution, including Fortune 500 and global enterprises, governmental and non-profit organizations, social enterprises, startups, and cross-sector initiatives. Whynde is the creator of Biz Arch Mastery, a dedicated online platform with interactive programs and community that help professionals master the art and science of business architecture. She is a co-founder of the Business Architecture Guild, a fellow with the Institute for Digital Transformation, and a member of the Fast Company Executive Board. She is author of the book Strategy to Reality and co-author of The Execution Challenge. Whynde is chair of the Women In Architecture (WIA) global initiative. Connect on LinkedIn.