Value Stream Mapping

Organizations that desire to leverage business architecture for transformation, better strategy execution, or various types of decision making need to build their business architecture knowledgebase first before they can fully benefit from the discipline. This is part one of a three-part series of articles that describe how to accelerate the development of an organization’s business architecture. This article focuses on building the knowledgebase.

This article discusses four often confused organizational views: customer journeys, value chains, value streams, and business processes. On the surface, each of these business artifacts may appear to have some similar elements, such as the business vocabulary they use or the fact that they represent some concept of “flow.” However, as this article clarifies, all four views differ in both intention and representation and thus should be clearly differentiated from each other.

This article provides an overview of the benefits and integration points between customer experience design and business architecture, two mutually beneficial disciplines, both critical to customer centricity and transformation.